Postgraduate Programs

Doctor of Business Administration (DBA)

Program Overview

The DBA programme of advanced professional studies is aimed at developing leadership in the field of
business administration. It primarily focusses on theories and methodologies related to research and
practice, breadth and depth of study, processes as well as best-practices in business management
environment.

Entry Requirements

Masters Degree (Level 7) in Business Administration or Business / Management related disciplines
accepted by the University senate or other qualifications equivalent to Masters Degree that are
accepted by the University senate.

Module Structure

Organizational Behaviour

The focus of this study is of human behavior in organizational settings, the interface between human behavior and the organization, and the organization itself. The module is to facilitate experiential learning of contemporary approaches to conflict resolution, communication, decision making, leadership, motivation, negotiation, power and politics within a team environment.

Marketing Philosophy and Strategy

Marketing concepts or marketing management philosophies are the philosophies used by the businesses to guide their marketing efforts. In simple terms, marketing concepts relate to the philosophy a business use to identify and fulfil the needs of its customers, benefiting both the customer and the company. Same philosophy cannot result in a gain for every business, hence different businesses use different marketing concepts (also called marketing management philosophies). Marketing concepts are driven by clear objectives like cost efficiency, product quality, customer’s need fulfilment etc. The module examines the development and implementation of marketing strategy by providing a framework from which to identify and evaluate strategic options and programs. Topics: forecasting and contextual possibilities, product-market definition, relationships with channels of distribution, relationships with customers, competitive analysis, financial models for marketing strategists, portfolio models, strategic assessment of offerings, marketing strategy implementation systems

Research Methodology

It is a specific procedures or techniques used to identify, select, process, and analyze information about a topic. In a research paper, the methodology section allows the reader to critically evaluate a study’s overall validity and reliability. This module will provide an opportunity for participants to establish or advance their understanding of research through critical exploration of research language, ethics, and approaches. The module introduces the language of research, ethical principles and challenges, and the elements of the research process within quantitative, qualitative, and mixed methods approaches.

Research Analysis Techniques

This is the process of systematically applying statistical and/or logical techniques to describe and illustrate, condense and recap, and evaluate. It is an essential component of ensuring data integrity is the accurate and appropriate analysis of research findings and it guides to help students develop the research skills critical to today’s business environment. The lectures blend traditional research methods with detailed instruction on how to use and evaluate research technologies.

Current Issues in Economics

Concise studies of topical economic and financial market issues, geared toward a broad audience of educators and students, decision makers in business and government, and the general public. A regional supplement to Current Issues in Economics and Finance covering a range of topics pertaining to the economy of the Federal Reserve System’s Second District, including fiscal conditions, housing and credit markets, growth and productivity, and employment.

Entrepreneurship Management

We define entrepreneurial management as the practice of taking entrepreneurial knowledge and utilizing it for increasing the effectiveness of new business venturing as well as small- and medium-sized businesses.

Global Enterprise and Leadership

The global business environment, in which change is a constant, requires a different type of leader. This new leader must have functional knowledge and analytical skills, yet be adept at leading teams of innovators. These leaders must have a global mindset that combines an openness to and awareness of diversity across cultures and markets with a propensity and ability to see common patterns across countries and markets. At the same time in an organization with a global mindset, people view cultural and geographic diversity as opportunities to explore and are prepared to adopt successful practices and good ideas wherever they come from.

Recent Trends in Financial Decision Making

Trend analysis is a form of comparative analysis that is often employed to identify current arid future movements of an investment or group of investments. The process may involve comparing past and current financial ratios as they related to various institutions to project how long the current trend will continue. This type of information is beneficial to investors who wish to make the most of their investments. The course places you in the position of a financial manager and asks students to make decisions on planning for, acquiring, and allocating funds for business. This course provides an introduction to the foundational theories in financial economics.

Doctoral Dissertation

The objective of this proposition that is maintained by argument. A dissertation advancing an original point of view as a result of research, especially as a requirement for an academic degree, hypothetical proposition, especially one put forth without proof. This course provides a thorough, step – by – step guide that helps students develop the research skills critical to today’s business environment. The lectures blend traditional research methods with detailed instruction on how to use and evaluate research technologies. The course constitutes examples and insightful tips to help students to get the most current wealth of resources for their personal and professional research efforts. It provides coverage of the research process, problem selection, sampling and generalizability.

Duration and delivery

The qualification is designed to be delivered over three academic year for full-time study, but it is also flexible in its delivery in order to accommodate part-time and online by approved centers only.

The qualification is delivered face-to-face, through lectures, tutorials, seminars, distance, online by approved centres only.

Duration – 3 years

Programme Cost

Sri Lanka
India
London
Total Course Duration 3 years

 

Programme Cost

Registration Fee LKR 25,000
Down Payment (Payment within 28 days from the date of registration) USD 400
From the date of registration within 3 months USD 400
From the date of registration within 9 months USD 400
From the date of registration within 15 months USD 400
From the date of registration within 21 months USD 400
From the date of registration within 27 months USD 400

 

Module Price

Organizational Behaviour LKR 90,000
Marketing Philosophy and Strategy LKR 90,000
Research Methodology LKR 90,000
Research Analysis Techniques LKR 90,000
Current Issues in Economics LKR 90,000
Entrepreneurship Management LKR 90,000
Global Enterprise and Leadership LKR 90,000
Recent Trends in Financial Decision Making LKR 90,000
Doctoral Dissertation LKR 90,000
  LKR 810,000

**The above charges includes the University fee

** There will be an additional charge for the assignment submission of each module

Registration before 05th May 2022 LKR 40,000.00 waived off from each module.

This Program is not delivered in India.

This Program is not delivered in London.

How to Apply

Please send us your completed application form along with the following documents:
1. Passport Copy
2. All Academic Certificates with Transcripts
3. Work Service Letters
4. Personal Statement
5. Reference Letter (Preferably Academic)
6. Updated CV

  • UGC Approved
  • Accredited by the Malaysian Qualifications Agency (MQA)
  • University Approved Lecture Panel
  • Flexible Class Schedule
  • Instalment Payment Plan
  • Assignment and Exam Based Examination
  • Student e Learning Portal